You may prefer to text or email only. But this is not the case when it comes to Sales and Marketing.
Statistics show that 92% of customer interactions still happen via phone.
Over 60% of customers also made a buying decision after multiple calls from someone in Sales. Even with social media marketing and ads, you still can't beat calling someone.
The problem is that calling hundreds of leads is time-consuming and ends up costing entrepreneurs more as they don't have the bandwidth to focus on growing their company.
That's why outsourced telemarketing services are still in demand. If you're reading this, you're probably considering Telemarketing as part of your process, or you need to pass this on to someone else for help.
But are the benefits just limited to getting someone else to do it?
Not at all.
Read on to learn some more advantages to outsourced telemarketing services.
What is Telemarketing?
Telemarketing is a direct marketing method in which a salesperson encourages prospective customers to buy products, subscriptions, or services, either over the phone or through a subsequent face-to-face or web conferencing appointment scheduled during the call.
Telemarketing can be a very effective marketing tool, but it often gets a bad rep.
Many businesses fail to use it ethically and responsibly.
Companies should only call people who have consented to be contacted, and they should not use misleading or deceptive sales tactics.
Telemarketing should also fall within the legal requirements of that state or country. Some countries prohibit calling after particular hours or locations. Others limit how many times you can call someone and you should also have a do Not Call (DNC) list.
Being overly aggressive at the expense of legal requirements can be damaging to your brand and business.
What are examples of Telemarketing?
You'll often have a script to use with the potential customer based on the campaign (basically, the objective of calling a segmented group of people)
Outbound telemarketing: This is when a company calls potential customers who have not previously expressed interest in their products or services. This is the most common type of telemarketing.
Inbound telemarketing: This is when a company receives calls from customers or potential customers who have expressed interest in their products or services. This type of telemarketing is often used to follow up on leads generated through other marketing channels, such as online advertising or direct mail.
Lead generation: This is when a telemarketer's goal is to gather information about a potential customer, such as their name, contact information, and interest in the company's products or services. This information can then be used to qualify leads and turn them into customers.
Sales: This is when a telemarketer's goal is to close a sale. This type of telemarketing is typically used for high-value products or services or for customers who have already expressed interest in the company's products or services.
Telemarketing can be a very effective marketing tool, but it is important to use it ethically and responsibly. Companies should only call people who have given their consent to be contacted, and they should not use misleading or deceptive sales tactics.
What does 'Outsourced' Telemarketing Services mean?
When companies make money, the goal should be to leverage that money to earn back time or make even more money. Outsourcing helps you to do that.
When you outsource a process in your business, you're passing it on to another entity that's capable of doing it in your place (for a fee).
The biggest example is hiring a freelancer to get it done.
On a larger scale, you'll hire a Business Process Outsourcing (BPO) company that has even more people and resources available.
For instance, CallServ is a BPO that handles outbound calls, customer service, and yes, telemarketing for companies in the Caribbean and North America.
There are many BPOs worldwide of various sizes, performing tasks from Customer Support and IT to Human Resources, Sales, and much more.
If you have leads or a customer database that requires telemarketing, here's why you should consider an outsourced telemarketing service:
1. It's cost-effective
Outsourcing telemarketing services can be a cost-effective option for businesses. Instead of hiring an in-house telemarketing team, businesses can outsource the job to a third-party service provider. This eliminates the need for expenses such as salaries, benefits, training, and equipment. Outsourcing telemarketing services can also help businesses save money on office space and utilities.
2. Access to experienced professionals
Anyone else can do it, but can they do it well? Outsourcing allows you to not just hire someone off the street but to find telemarketing experts that can take things to the next level.
Outsourcing telemarketing services provides businesses with access to experienced professionals. Telemarketing service providers have a team of professionals who are trained in various telemarketing techniques and have a lot of experience in the field. These professionals can help businesses increase their sales and generate more leads.
3. Scalability
Outsourcing telemarketing services provides businesses with scalability. Businesses can easily scale their telemarketing campaigns up or down depending on their business needs. This means that businesses can increase their telemarketing efforts during peak seasons and decrease their efforts during slow seasons.
4. Better Customer Service
Outsourcing telemarketing services can also help businesses provide better customer service. Telemarketing service providers have a team of professionals who are trained to handle customer inquiries and complaints. This means that businesses can provide their customers with better support and assistance, which can lead to increased customer satisfaction and loyalty.
5. Increased Productivity
Outsourcing telemarketing services can also help businesses increase their productivity. By outsourcing the task of telemarketing, businesses can focus on their core business functions and leave the telemarketing to the professionals. This can lead to increased productivity and efficiency.
What to look for in a outsourced telemarketing service
As mentioned, there are hundreds of BPOs worldwide. It can be challenging to find the right one for your business. When you're on the hunt, look for these qualities:
Experience: The telemarketing company should have a proven track record of success in the industry. They should be able to provide references from previous clients.
Specialization: The telemarketing company should specialize in the type of telemarketing that the business needs. For example, if the business is selling high-value products or services, they will need a company that specializes in sales.
Technology: The telemarketing company should use the latest technology to track calls, measure results, and manage campaigns.
Training: The telemarketing company should provide training for their employees on the company's products or services, as well as on telemarketing best practices.
Cost: The telemarketing company should be able to provide a competitive quote for their services.
It can take time and some due diligence, but that upfront effort can pay off in establishing a fruitful, productive relationship with your BPO.
Your Next Steps
Growing your business requires leads and consistent content between prospective customers and those who consent to be contacted.
Yet, it's easier said than done. CallServ embodies all the qualities mentioned in an outsource telemarketing service. Our nearshore team serves small and large companies in many Back Office, Customer Support, and Sales processes.
Let's gather those leads from you and reach out to them on your behalf. Contact us today for a quote on our outsourced telemarketing services.
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